Marketing & Communications · Growth · International Markets · Data & Behavioral Approach
View work ↓10+ years building and scaling marketing strategies across industries.
International experience across 20+ countries (EMEA & LATAM).
Data & behavioral approach, turning insight into growth.
Entrepreneurial mindset, from building to scaling businesses.
International Marketing & Growth Strategist with 10+ years of experience across markets and industries, spanning B2B and B2C environments and a strong entrepreneurial background.
I work from a simple idea: understanding how people think, decide and act. From there, I combine my interest in international marketing, human sciences and neuroscience to build clear strategies with real impact.
Alongside my professional experience, I develop Lejos del Cliché, an ongoing non-profit content project for Spanish-speaking women, exploring leadership and professional decision-making through experience, neuroscience and human behavior.
Modern marketing is becoming more automated, but without understanding how people think and decide, it isn't truly strategic.
Lejos del Cliché · Worldwide
Independent · Worldwide
Partoo · Paris
Widilo by Afiliza · Paris
Restaurante Los Caobos · Colombia
SERVINOP · Colombia
Calucé Senior Living · Colombia
Transvalvanera · Colombia
Consultorio Empresarial Luis Obregon · Colombia
Universidad de La Sabana · Colombia
Clínica Chía · Colombia
Asociación de Empresarios de la Sabana · Colombia
Independent · Colombia
MSc · International Marketing
ESC Rennes School of Business · France
International Management & Strategy
Università degli Studi di Firenze · Italy
BBA · Business Management
Universidad de La Sabana · Colombia
Neuromarketing Specialization
Johns Hopkins University
Management & Leadership Skills
University of California Davis
Data Analyst
DataBird · Paris
Digital Marketing Specialization
University of Illinois Urbana-Champaign
Leadership · Decision-making · Behavioral science · Neuroscience
Lejos del Cliché is a personal project where I explore leadership, decision-making and women's professional lives, going beyond simplified narratives and cliché advice.
Through a video podcast (combining solo episodes and interviews) and a newsletter with long-form articles, I bring together neuroscience, behavioral science and marketing experience to offer practical insights and a more honest, non-cliché perspective on work and life.
A space to think better, decide better and live better.
Open to consulting missions, strategic projects, and collaborations. Based in Paris — available remote worldwide.