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International Marketing & Growth Strategist

Carolina Salamanca

Marketing & Communications · Growth · International Markets · Data & Behavioral Approach

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10+ years building and scaling marketing strategies across industries.

International experience across 20+ countries (EMEA & LATAM).

Data & behavioral approach, turning insight into growth.

Entrepreneurial mindset, from building to scaling businesses.

Carolina Salamanca
About me

Strategist. Builder. Leader.

International Marketing & Growth Strategist with 10+ years of experience across markets and industries, spanning B2B and B2C environments and a strong entrepreneurial background.

I work from a simple idea: understanding how people think, decide and act. From there, I combine my interest in international marketing, human sciences and neuroscience to build clear strategies with real impact.

Alongside my professional experience, I develop Lejos del Cliché, an ongoing non-profit content project for Spanish-speaking women, exploring leadership and professional decision-making through experience, neuroscience and human behavior.

Modern marketing is becoming more automated, but without understanding how people think and decide, it isn't truly strategic.
2024 — Present Side Project

Founder & Host — Lejos del Cliché

Lejos del Cliché · Worldwide

  • Produce a video podcast on women's leadership, decision-making and modern work
  • Publish a weekly Substack newsletter with long-form content
  • Reached 60K+ views across YouTube, Spotify, Apple Podcasts & Amazon Music
2024 — 2025

Entrepreneurship & Strategy Consultant

Independent · Worldwide

  • Advised early-stage entrepreneurs on business strategy, marketing and growth
  • Designed consulting frameworks (offers, processes, tools)
2023

Head of International Marketing

Partoo · Paris

  • Led international marketing across 20+ countries (Europe, LATAM, MENA)
  • Defined GTM strategy and structured the global marketing roadmap
  • Managed a 5-person team and budget allocation
2020 — 2022

Marketing & SEO Director

Widilo by Afiliza · Paris

  • Led SEO and content strategy across multiple affiliate platforms
  • Drove 10M+ annual visits and +500% growth
  • Launched a new platform reaching 3M+ visits in its first year
  • Managed a 5-person team
2014 — 2023

Co-founder & Managing Director

Restaurante Los Caobos · Colombia

  • Co-founded and scaled a restaurant into a profitable business over 10+ years
  • Drove +600% long-term growth
  • Led operations, finance and marketing
2015 — 2018

Business & Marketing Consultant

SERVINOP · Colombia

  • Provided strategic consulting to 20+ SMEs and entrepreneurs across multiple industries
  • Advised on marketing strategy and business development
  • Identified growth opportunities through market analysis
2014 — 2015

Business Expansion & Marketing Lead

Calucé Senior Living · Colombia

  • Led the business plan for expansion to new facilities
  • Defined brand positioning, service offering and a luxury customer experience model
  • Built the Marketing & Communication function from scratch and led a 15-person service team
2014 — 2015

Product Development & Market Strategy Consultant

Transvalvanera · Colombia

  • Conducted market analysis and demand assessment
  • Developed 3 new transport routes (product development)
  • Structured service offering and regulatory submission
2014 — 2015

Business Consulting Team Manager

Consultorio Empresarial Luis Obregon · Colombia

  • Led a consulting team delivering projects across multiple industries
  • Provided strategic advisory in business, marketing and operations
  • Managed stakeholder relationships and project execution
2014

Commercial Consultant

Universidad de La Sabana · Colombia

  • Led commercial strategy for the International Mathematics Congress (2014)
  • Identified sponsors and built national and international prospect databases
  • Supported revenue generation and partnership development
2014

Strategy & Ops Consultant

Clínica Chía · Colombia

  • Led a 5-person team to conduct service and operations audit through field analysis
  • Analyzed 100+ roles and organizational structure
  • Delivered recommendations on processes, staffing and efficiency
2013 — 2014

Business Consultant

Asociación de Empresarios de la Sabana · Colombia

  • Supported business and marketing strategy for companies across different sectors
  • Developed organizational frameworks and internal processes
2007 — 2009

Founder — Pik Pollo

Independent · Colombia

  • Founded and operated a business in organic chicken production and distribution
  • Managed operations, finance and marketing
  • Awarded Best Entrepreneurship Project of the year

Education

2020

MSc · International Marketing

ESC Rennes School of Business · France

2019

International Management & Strategy

Università degli Studi di Firenze · Italy

2014

BBA · Business Management

Universidad de La Sabana · Colombia

Additional Training

2025

Neuromarketing Specialization

Johns Hopkins University

2024

Management & Leadership Skills

University of California Davis

2023

Data Analyst

DataBird · Paris

2016

Digital Marketing Specialization

University of Illinois Urbana-Champaign

Skills

  • 360° Marketing Strategy
  • GTM & CRM
  • Brand Positioning
  • SEO / SEM
  • Content Strategy
  • B2B Marketing
  • Data Analysis
  • Neuromarketing
  • Behavioral Insights
  • International Expansion
  • Team Leadership

Languages

  • SpanishNative
  • EnglishC1
  • FrenchC1
Selected Work

Case Studies

Side Projects

Lejos del Cliché

Leadership · Decision-making · Behavioral science · Neuroscience

Lejos del Cliché is a personal project where I explore leadership, decision-making and women's professional lives, going beyond simplified narratives and cliché advice.

Through a video podcast (combining solo episodes and interviews) and a newsletter with long-form articles, I bring together neuroscience, behavioral science and marketing experience to offer practical insights and a more honest, non-cliché perspective on work and life.

A space to think better, decide better and live better.

60k+ Views
20 Episodes
4 Platforms
Newsletter All articles ↗
YouTube Latest ↗
Tools

Stack

Marketing & CRM
Salesforce HubSpot Mailchimp
Business Intelligence & Data
GA4 Tableau Looker Power BI SQL
Growth & SEO
Google Ads Semrush Ahrefs Search Console SimilarWeb WordPress
Social Media & Distribution
YouTube Meta TikTok Spotify Apple Podcasts Substack
Creation & Design
Canva DaVinci Resolve CapCut Adobe Suite
AI & Productivity
ChatGPT Claude Notion Asana Trello Slack

Let's work
together.

Open to consulting missions, strategic projects, and collaborations. Based in Paris — available remote worldwide.

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